Bringing Innovation to Museums

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It has become increasingly difficult to incentivize visitors to attend museums. With experience expectations rising, creative directors must think outside of the box to create fascinating spaces and exhibitions to attract millennials and generation Z. Here at Zuzor, we can solve that problem and help create more influential museum environments. We use technology that engages your guests and creates memorable experiences to “highlight your brand or the logo of your sponsor to increase your audience awareness”. Above all, our team wants to shift from the old ways of passive observation to active participation that will fascinate and energize audiences so that they not only leave with a memory they will never forget, but also one they want to share. By taking advantage of what we do at Zuzor, the walls become an interactive digital canvas, where museums are able to offer more compelling attractions for their event clients by completely customizing the digital content to the nature of the event. Imagine engagement photos for a wedding or a brand's logo and images for corporate events, this is exactly what Zuzor can create and with the right imagination, the options are endless.

In August our CEO and founder of Zuzor, Tammuz Dubnov, gave a presentation at the 2018 SEGD Exhibitor Experience and Design Exhibition in Washington D.C. SEGD, the Society for Experiential Graphic Designs, is such an instrumental organization in the experiential technology and graphic design industry. The invitation to speak at the conference gave Zuzor the chance to create a demo as a part of the talk to explain the new creative process behind creating experiential interactive content and how it is adding new depth. During the live demonstration, Tammuz took advantage of the LightScene projector Epson sponsored for the conference and demo in compliance with the collaboration between Epson and Zuzor.. This projector compliments our technology at Zuzor, as it helps introduce digital environments to more industries without being visibly obtrusive. Epson describes the light projector as a technology that can, “captivate our audience by simultaneously illuminating and projecting on virtually any surface or material, unleashing dynamic, experiential content for digital art, commercial signage and décor applications”. This sleek industrial design enhances the immersive experience and is perfect for installations where aesthetics matter, like museums. You can check out the full talk/demonstration if you click the link provided below.

More and more museums are moving away from static exhibits and installations to inspirational playgrounds for experiential marketers, packed full of engagements and technological integrations that bring content to life. For example, the Cleveland Museum of Art’s creation of a 40ft interactive wall has caught peoples attention resulting in increased levels of attendance and returnees. At the art exhibit called Wonderspaces in San Diego, the installation “Body Paint” uses LED walls with algorithms made to create imitations of water paint spraying out with the movement of the body onto the screen creating a whirlwind of color, exciting both the mind and the body which is a perfect example of how this experiential technology is perfect for targeting children. As most museums want to aim their exhibits to attract youth, this simulation gives young minds the chance to create their own art with their bodies, thus enhancing the experience of the whole exhibit itself.

Experiential technology has become increasingly more popular internationally as well. In Tokyo Japan, the new Digital Art Museum is breaking down the boundaries between art and people by using light projectors to completely immerse visitors into the installations. One section of the museum uses the body to explore the threedimensional world which includes a fun experience called “Boing Boing Universe" where you can warp time and space by jumping on an air pillow. Culturespaces, the leading private cultural operator in the management of monuments, museums, art centers, temporary exhibitions, and immersive digital exhibitions, has crated an art exhibit at the Carrières de Lumières in Paris. Here, the works of Van Gogh, Gauguin, Picasso, Chagall, Monet and Renoir come to life. The palette of bright colors literally splatters the retina, as the paintings explode onto the walls. It is a bewitching sight for the visitors to see the ubiquitous colors illuminate every step they take throughout the exhibit. While museums are looking for new ways to tell a story, experiential technology is bringing that story to life. This type of innovation will break down boundaries and solve attendance problems for years to come. It is the cutting-edge tool to keep our customers involved, promote participation, and join in on the movement of combining art, culture, and technology.

*Please note: if the video below does not play, you can watch it https://segd.org/tammuz-dubnov (just scroll to the bottom)

Mahalla Fagan